Cool is a hard thing to define. It’s completely subjective. But you know it when you see it. There are a lot of ways to present CAE/CFD data. Plots and tables are arguably what we make most of our decisions on. But, “Excel sheets… aren’t everyone’s friend” . Scenes then… you can put a lot of things into your scenes; results on the surfaces of the thing you’re simulating, streamlines that go in and around the thing you’re simulating… These visual abstractions are a deeply ingrained part of our engineering culture. But not everyone has a casual familiarity with this language. People with diverse levels of expertise have to make sense of these abstractions. And those who don’t, or no longer, speak the language daily and who typically have the least amount of time to assemble conclusions, also carry the heaviest decision-making obligations. Maybe some of you are getting ahead of me here, recalling the phrase “Color For Directors,” a phrase I personally find to be demeaning to directors and dismissive of what we do. Cool pictures? Sure, but cool isn’t cool if it isn’t right. I submit that we have an ethical obligation to maintain the fidelity of our data , and taking it a step further, we rely on good fundamental data to make decisions. Now, data alone can’t capture an idea . Effective visualizations (cool is implied here) can capture ideas, quickly and easily, inviting curiosity and engaging broader audiences. In STAR-CCM+® v12.02, you can create photorealistic images and animations, reducing the gap between the time needed for you to communicate your messages and the time needed for others to understand practical implications, quickly placing your information into their own knowledge frameworks.